Imagedge Impressions

Making Impressions

    Being successful in business is about making favorable impressions. If you can impress your client, you will probably get their business. If you can make a favorable impression on your customers, they will probably buy your product. The elements and images that you use in your business correspondence, your company logo, trademarks, product identity, letterhead, stationary, business cards, brochures, advertisements, reports and promotional materials, will create your business image.

Your Logo Sets the Stage

    Your company logo is one of the most important aspects of your business identity. Your logo should tell your clients how your business can help them. It also becomes the focal point of your business identity, because elements of the logo should be repeated throughout an entire campaign. We feel that your company logo should be reviewed about every ten years, to make sure that your message and look is in touch with the current times. A successful logo doesn't necessarily have to be redesigned every ten years, we would look at it as an update to keep the logo in style with the current times. This will show that your business is up to date, and evolving with the times as well.

Echos from Your Campaign

    The logo sets the tone for your entire advertising or promotional campaign. The colors, type and elements used in your logo will have a direct impact on the individual pieces that make up your campaign. You should be comfortable with the colors and typeface that is used in your logo, because those elements and complimentary elements, will have to be present in your campaign to create your corporate image. We can work with you to create a unique logo for your firm or business, or we can work with your current logo to create a look that works in harmony with your existing logo or corporate image package.

Reinforcing Concepts

    Here is an example of a campaign that functions with an existing logo. The theme of the campaign for Iroquois gas transmission of Shelton was simple shapes and simple headlines. The geometric shapes in their logo supported this concept. This shape theme was repeated throughout their entire campaign. Here are the brochures that were developed for Iroquois from the summer of 1999 to the summer of 2000. This is the final Report that was finished in the fall of 1999. Here is an ad from the summer of 1999, promoting the first brochure. Notice the shaped theme that repeates throughout this campaign.

Images at Work

    This is an example of a campaign that was developed for Loctite Corporation in 1999. The Loctite logo was updated with the tag line "Innovation At Work". A series of ads were created to support this tag from 1999 to 2000. Here is an ad for Loctite promoting the New Britain Rock Cats, a minor league baseball team from New Britain, Connecticut.

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